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What to do if your crowdfunding hits a bump in the road

By guest contributor John Auckland, TribeFirst.

I’ve seen a huge range of businesses run crowdfunding campaigns across many different market sectors. I’m often surprised by which campaigns capture the attention and imagination of investors, soaring towards their target like a rocket into space, and which end up faltering midway through. Some of the strongest campaigns on paper can sometimes struggle, whereas others look potentially weaker but do incredibly well.

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