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Erik Elgersma

Erik Elgersma: How to make sense of executives’ statements

Erik Elgersma, author of The Strategic Analysis Cycle, shares his insights into how to make sense of executives’ statements: The power of history To the (Western) world 2018 will likely be another year of remembrance. In Nov. 2017 we remembered that the Russian October revolution1 took place a century ago….

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Turning information overload into a competitive advantage

Information overload is a challenge many in business face today. How do you ensure all relevant signals from your company’s market environment are picked up, whilst the efforts for doing so are minimised and the decision-makers only receive need-to-know information and analysis when they need it? Erik Elgersma simplifies it…

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The authority bias, or how Erik Elgersma missed a birthday party

“What are you doing here? The birthday party is next Saturday. That is not to say you are not welcome, but…” This is how one of our eldest friends welcomed my wife and I last Saturday. We appeared at the right doorstep, but at the wrong time. Embarrassed and amused…

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