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Omnichannel Marketing: Why You Need A Customer-Centric Approach in 2020

By  Guest Contributor Marilia Dimitriou In the competitive world of eCommerce, businesses have strived to increase their brand awareness, lead generation, and conversions. To do that, brands have used both omnichannel and multichannel marketing tactics to bring more customers on board. Omnichannel and multichannel marketing, though, are two terms that…

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