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Make It All About Me

Omnichannel Marketing: Why You Need A Customer-Centric Approach in 2020

By  Guest Contributor Marilia Dimitriou In the competitive world of eCommerce, businesses have strived to increase their brand awareness, lead generation, and conversions. To do that, brands have used both omnichannel and multichannel marketing tactics to bring more customers on board. Omnichannel and multichannel marketing, though, are two terms that…

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Leveraging Omnichannel and AI for Marketing Success

In the business world today, we are seeing companies moving on from initial hype and enthusiasm for new technology and communication channels to a place where they can start to apply these powerful technologies and communication channels with a razor-sharp focus on winning more customers and keeping them profitable. To…

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Make It All About Me

Make It All About Me: Leveraging Omnichannel and AI for Marketing Success by Rasmus Houlind and Colin Shearer is the marketer’s practical guide to the omnichannel transformation and publishes tomorrow in the UK.

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