Omnichannel Marketing: Why You Need A Customer-Centric Approach in 2020
By Guest Contributor Marilia Dimitriou In the competitive world of eCommerce, businesses have strived to increase their brand awareness, lead generation, and conversions. To do that, brands have used both omnichannel and multichannel marketing tactics to bring more customers on board. Omnichannel and multichannel marketing, though, are two terms that…
Leveraging Omnichannel and AI for Marketing Success
In the business world today, we are seeing companies moving on from initial hype and enthusiasm for new technology and communication channels to a place where they can start to apply these powerful technologies and communication channels with a razor-sharp focus on winning more customers and keeping them profitable. To…
