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Super Signs

The cost of print advertising by strategy and branding gurus

For your brand to be successful in China, Super Signs is essential to read this story of the HUA Brothers and their approach to branding. The HUA Brothers are amongst China’s leading branding and strategy consultants. In this book, learn how to leverage the power of super signs and create…

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Every company needs a corporate dictionary

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs – the brands that are embedded in human culture and hidden deep…

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Books that break the mould this bank holiday weekend

LID Publishing have put together the best books that break the mould this bank holiday weekend. With everything from project management, to branding, to the crucial need to feedback and geopolitics, we have something for everyone.

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The Value of Signs in Brand Strategy

Authors of Super Signs, the infamous Hua Brothers, share insight into the value of signs in brand strategy and how they can influence customers to purchase your products.

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Want your brand to be as big as Coca-Cola or McDonalds?

Want your brand to be successful in China? It’s essential to read this story of the Hua Brothers and their approach to branding. Super Signs is the first publication by China’s leading branding and strategy consultants, the HUA brothers. The book helps you understand the fundamental processes in creating globally iconic…

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