For your brand to be successful in China, Super Signs is essential to read this story of the HUA Brothers and their approach to branding. The HUA Brothers are amongst China’s leading branding and strategy consultants. In this book, learn how to leverage the power of super signs and create exceptional brands. Today we hear their insights into print advertising.
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs – the brands that are embedded in human culture and hidden deep in our subconscious.
This book takes a fresh approach to branding and explores how to turn brands into Super Signs in today’s competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer’s actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach — a level where the brand triggers an instinctive reaction in thought and action from the consumer. Today we hear from the founders of HUA&HUA and authors of Super Signs, one of China’s leading branding and strategy consultancies on how every company needs a corporate dictionary.
Sam Hua and Nan Hua, co-authors of Super Signs and China’s leading branding and strategy consultants, give insight into how to take your brand to the ultimate level through being innovative and dreaming big.
Authors of Super Signs, the infamous Hua Brothers, share insight into the value of signs in brand strategy and how they can influence customers to purchase your products.
Want your brand to be successful in China? It’s essential to read this story of the Hua Brothers and their approach to branding.
Super Signs is the first publication by China’s leading branding and strategy consultants, the HUA brothers. The book helps you understand the fundamental processes in creating globally iconic brands. This is achieved by using the power of the five senses, language and symbols, to inspire thoughts and actions from your employees, look no further. The Hua Brothers, Sam and Nan, speak out for the first time on the secret to their infamous ‘H&H methods’.