Omnichannel Marketing: Why You Need A Customer-Centric Approach in 2020
By Guest Contributor Marilia Dimitriou In the competitive world of eCommerce, businesses have strived to increase their brand awareness, lead generation, and conversions. To do that, brands have used both omnichannel and multichannel marketing tactics to bring more customers on board. Omnichannel and multichannel marketing, though, are two terms that…
Want your brand to be as big as Coca-Cola or McDonalds?
Want your brand to be successful in China? It’s essential to read this story of the Hua Brothers and their approach to branding. Super Signs is the first publication by China’s leading branding and strategy consultants, the HUA brothers. The book helps you understand the fundamental processes in creating globally iconic…