Books that break the mould this bank holiday weekend
The Value of Signs in Brand Strategy
Authors of Super Signs, the infamous Hua Brothers, share insight into the value of signs in brand strategy and how they can influence customers to purchase your products.
Want your brand to be as big as Coca-Cola or McDonalds?
Want your brand to be successful in China? It’s essential to read this story of the Hua Brothers and their approach to branding.
Super Signs is the first publication by China’s leading branding and strategy consultants, the HUA brothers. The book helps you understand the fundamental processes in creating globally iconic brands. This is achieved by using the power of the five senses, language and symbols, to inspire thoughts and actions from your employees, look no further. The Hua Brothers, Sam and Nan, speak out for the first time on the secret to their infamous ‘H&H methods’.