Omnichannel Marketing: Why You Need A Customer-Centric Approach in 2020
By Guest Contributor Marilia Dimitriou In the competitive world of eCommerce, businesses have strived to increase their brand awareness, lead generation, and conversions. To do that, brands have used both omnichannel and multichannel marketing tactics to bring more customers on board. Omnichannel and multichannel marketing, though, are two terms that…
How to improve the efficiency of your business
By Guest Contributor Marieta Bencheva Ensuring you are efficient is critical for any business. Having inefficient processes will lead to wasted effort, money and time. Such waste will, of course, will negatively impact the profitability and growth potential of the company. Additionally, inefficient processes tend to affect morale, frustrating…