Last week we saw the publication of The Entrepreneurial Myth: A Manifesto for Real Business by Louise Nicolson. Entrepreneurs are defined as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur’s mental health, skews public policy, amplifies business failure rates and undermines global economies. Today we have an extract from The Entrepreneurial Myth on how the Myth distorts failure, skews success and promotes business churn.
The Entrepreneurial Myth: A Manifesto for Real Business by Louise Nicolson publishes today in the UK. The book is a call to action to redesign entrepreneurship for the health and wealth of all.