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RESTORING THE LOST ART OF STORYTELLING

Business presentations could be simpler, more engaging and more effective, and our business lives – much more rewarding if we restore the emotional power of storytelling. In an age that is Data Rich but Insight Poor and when people find themselves caught up in a system of numbers and spreadsheets, this book shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Through a step-by-step approach, the author shows that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated.