Single Product Template

Learn the Strategy That Separates the Winners

For decades, brands have obsessed over being different. But customers today don’t care about ‘different.’ They care about who solves their problem – fast, clearly and better than anyone else.

This book reveals the six principles of de-positioning: a proven strategy used by the world’s most competitive brands to turn customer pain into power. If you’re ready to stop differentiating and start dominating, this is your new playbook.