LID ANNOUNCES THE SIGNING OF AN IMPORTANT BOOK ABOUT UNDERSTANDING AND MANAGING TECHNOLOGICAL BUSINESS DISRUPTION

LID ANNOUNCES THE SIGNING OF AN IMPORTANT BOOK ABOUT UNDERSTANDING AND MANAGING TECHNOLOGICAL BUSINESS DISRUPTION

LID Publishing has signed an important new management book by Alberto Torres to be published in June 2026. Entitled The Z-Curve, the book examines how technology-driven disruption works, why it is so difficult for managers to recognize and deal with, and most importantly, what can be done to survive and thrive in the face of disruption.

As Alberto Torres comments: “No force has determined the fate of corporations like technology disruption. Over the last few decades, giants like Apple, Amazon, Google or NVIDIA have emerged while once household names like Xerox, Nokia, AOL or Blockbuster have disappeared or been reduced to shadows of their former selves. With new forces like generative and agentic AI, quantum computing or genetic engineering, chances are that every business executive will have to deal with disruption in the foreseeable future. The Z-curve provides a framework to understand the mechanisms of disruptions, how others have failed and succeeded and how companies can navigate disruption and even thrive.”

As Martin Liu (Publisher of LID) comments: “There has never been a better time for executives and companies to gain a deeper understanding of the nature of disruption, and to use that knowledge to address the challenges successfully. This book by Alberto Torres will be an important and fascinating support for executives wanting to get to grips with the complex art of anticipating and managing disruption in business.”

The author Alberto Torres brings over 30 years of experience in the technology industry as a management consultant, executive, CEO and board member. He is currently a Senior Advisor at McKinsey & Company, a member of the International Advisory Board at Adobe, and an Adjunct Professor at IE Business School. He holds a Ph.D in Computer Science from Stanford University.

The Z-Curve will be published by LID Publishing in June 2026.

For all enquiries: Teya Ucherdzhieva (teya.ucherdzhieva@lidbusinessmedia.com)