In the business world today, we are seeing companies moving on from initial hype and enthusiasm for new technology and communication channels to a place where they can start to apply these powerful technologies and communication channels with a razor-sharp focus on winning more customers and keeping them profitable.
To put it briefly, we are seeing more and more companies moving from a sales-oriented multichannel focus to an omnichannel focus where customer profitability and customer loyalty are at the heart of all major decisions. Rasmus Houlind and Colin Shearer explain in their book Make It All About Me.
Fair Talk: Three Steps to Powerful Feedback by Sergey Gorbatov and Angela Lane gives anyone the tools to deliver impactful feedback and drive great performance. Today we hear from Mark Effron, President of Talent Strategy Group on Turning up the dial on feedback accountability from the book.
Today we look back at Apollo 11 and forward to our future in space with David Chudwin, author of I Was A Teenage Space Reporter.
The Entrepreneurial Myth: A Manifesto for Real Business by Louise Nicolson publishes today in the UK. The book is a call to action to redesign entrepreneurship for the health and wealth of all.
Make It All About Me: Leveraging Omnichannel and AI for Marketing Success by Rasmus Houlind and Colin Shearer is the marketer’s practical guide to the omnichannel transformation and publishes tomorrow in the UK.
Today we hear from Norbert Csizmadia, author of Geofusion, on Global Trends in the 21st century. His book is a geopolitical ‚Äėguidebook‚Äô illustrated richly provides foresight into current global processes based on geographic, economic and urban research.
Work and Days by Andy Law looks at what the Ancient Greeks and Romans can teach us about succeeding at work today. In today’s blog, we look at a piece of advice on Personal Development.
Today we celebrate the publication of The Conscious Effect: 50 Lessons for Better Organizational Wellbeing by Natasha Wallace. The book will give you the tools to transform yourself and your workplace through greater consciousness.
Inspiring Innovation includes tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria‚Äôs Secret and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything ‚Äď from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing. Today we hear the tale – The Glue That Wouldn’t Stick.
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs ‚Äď the brands that are embedded in human culture and hidden deep in our subconscious.
This book takes a fresh approach to branding and explores how to turn brands into Super Signs in today‚Äôs competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer‚Äôs actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach ‚ÄĒ a level where the brand triggers an instinctive reaction in thought and action from the consumer. Today we hear from the founders of HUA&HUA and authors of Super Signs, one of China‚Äôs leading branding and strategy consultancies on how every company needs a corporate dictionary.