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LID Publishing Signs Legendary Brand Strategist and Writer John Simmons for New Book, Writer
LID Publishing Signs Legendary Brand Strategist and Writer John Simmons for New Book, Writer
Photograph by Jessie Simmons
LONDON — LID Publishing is pleased to announce the acquisition of Writer, the highly anticipated new book by acclaimed author, language expert and brand consultant John Simmons. Scheduled for release in April 2027, the title serves as both a personal manifesto and a vital creative blueprint for professionals navigating an increasingly automated media landscape.
John Simmons, widely regarded as the pioneer of modern brand tone of voice and verbal identity, first reshaped the commercial writing landscape 25 years ago with his landmark book, We, Me, Them & It – the 21st anniversary edition of which was published by LID.
With Writer, John draws on 50 years of professional experience across business, fiction and poetry to offer an antidote to the rise of artificial intelligence. Rejecting rigid, traditional “how-to” formulas, the book champions a renewed commitment to language, creative play and human connection, positioning the craft of writing as an unmatched source of joy, innovation and strategic advantage.
“With rapid changes in technology, particularly the rise of AI, there is an urgent need to revisit and refresh how we view the craft of language,” says John Simmons. “This book is a personal manifesto rooted in five decades of writing. It is written not from anger, but from a place of joy – aiming to reconnect people with the pure pleasure of writing creatively.”
Martin Liu, Publisher at LID Publishing, added: “John Simmons has fundamentally changed how businesses communicate. We are thrilled to be working with him on Writer, which will serve as an essential touchstone for anyone looking to stand out and master their voice in a modern world.”
Writer will be published in April 2027 by LID Publishing.
About John Simmons
John Simmons is an author, speaker and consultant specializing in brand identity, tone of voice and creative writing. He is the author of several influential books on language in business (including We, Me, Them & It, The Invisible Grail and Dark Angels), as well as works of fiction (including Spanish Crossings and Painting Paris) and poetry (including Berliners and Seville: Shadows & Light).
About LID Publishing
LID Publishing is a leading global publisher specializing in business and self-development books, helping prominent authors share groundbreaking ideas with an international audience.
Media Contact
For all enquiries: Simon Wooldridge, simon.wooldridge@lidbusinessmedia.com