Learn the Strategy That Separates the Winners

For decades, brands have obsessed over being different. But customers today don’t care about ‘different.’ They care about who solves their problem – fast, clearly and better than anyone else.

This book reveals the six principles of de-positioning: a proven strategy used by the world’s most competitive brands to turn customer pain into power. If you’re ready to stop differentiating and start dominating, this is your new playbook.