The Marketing Inspiration Book brings together 100 of the most insightful and engaging examples of marketing brilliance. From Airbb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind some of the world’s most successful brands.

Over the course of a 35-year career in the marketing industry, Dan White has taken note of the remarkable marketing triumphs featured in this book. For newbies to the industry, as well for seasoned marketing professionals, this book offers 100 stories of marketing brilliance and the lessons from their success, to energize their thinking and to inspire their colleagues and teams. As every marketer knows, stories make ideas more memorable – and more