Coming up with ideas on your own can be hard. Doing it in brainstorms can be even harder. Distilled into this single, handy-sized volume are 60 of the best techniques to show you how to generate ideas and judge and enact them effectively.

The book has sold 50,000 copies worldwide and includes a suite of techniques that you can use again and again. It has been translated into ten languages.

The Diagrams Book and The Smart Thinking Book are ideal companions to this one. Find out more at theideasbook.net.