AN ESSENTIAL FRAMEWORK FOR UNDERSTANDING AND MANAGING TECHNOLOGY-DRIVEN DISRUPTION

No other force has determined the fate of corporations like technology disruption. Over the last few decades, giants like Apple, Amazon, Google and NVIDIA have emerged while once-household names like Xerox, Nokia, AOL and Blockbuster have disappeared or been reduced to shadows of their former selves. With new forces like generative and agentic Al, quantum computing and genetic engineering, the chances are that every business executive will have to deal with disruption in the foreseeable future.

This important book provides a framework-the Z-Curve-to understand the mechanisms of disruptions, why it so difficult for managers to recognize and deal with them and, most importantly, what can be done to survive and thrive in the face of disruption. Written by an expert in disruption with 30 years’ experience in the tech industry, the book further analyzes how certain companies have failed and succeeded, and distills key lessons for anticipating and managing disruption in business.