Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He is also a TEDx speaker and author of The Insight Book, The Storytelling Book, The Storytelling Workbook, Incitations, and The Inspiratorium (all published by LID). He lives in the UK.