Bob Sheard is from West Yorkshire, northern England. A former teenage market trader in vintage denim, he attracted Levi’s sponsorship for his education at the University of the Arts London College of Fashion. By age 30, Bob was Creative Director for Converse and Karrimor and was named one of the Top 50 influencers in world fashion alongside Vivienne Westwood and Ralph Lauren. For 25 years, he has co-led FreshBritain, redesigning over 250 global brands, including Levi’s and Real Madrid.