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The Bullshit-Free Book

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How to be a clear and confident communicator by doing away with jargon and bullshit

Communication is a key career skill for anyone at any level – this guide helps you to remove the bullshit.

Written by a bestselling business author who has a passion for improving business language.

Analyses and ranks – with wit and conciseness – 100 of the most popular pieces of business jargon and bullshit.

Includes a manifesto for bullshit-free communication to help the reader change their daily style and approach.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911671-50-3 

Bookbinding: Hardback

Format: 210 x 180mm


KEVIN DUNCAN is a business advisor, marketing expert and author of several bestselling business books, including The Diagrams Book (LID) and The Ideas Book (LID). 



If you’re concerned that bullshit communications may be plaguing your organization and its decision processes, you should be. If you’re concerned there is nothing to do to identify and dispose of this insidious social substance, don’t be. Kevin Duncan’s book is the concise and pointed answer that any serious business leader or decision maker should have at their bedside.

John V. Petrocelli, Professor of Psychology, Wake Forest University, TedX presenter, Why Bullshit Is More Dangerous Than A Lie, author, The Life-Changing Science of Detecting Bullshit

The world is currently drowning  in bullshit, so any book that helps us cut through it is most welcome.

Dave Trott, Author, The Power of Ignorance, Creative Blindness and How to Cure It, Creative Mischief, Predatory Thinking and One Plus One Equals Three

A brisk, lucid exploration of a subject that so often prompts only a shrug of bemusement. It’s an antidote to the fakery, pretentiousness and obfuscation that mar so much of today’s political and professional discourse.

Henry Hitchings, Author, The Language Wars and A History of Proper English

Clear thinking needs clear talking. Kevin makes the link. Razor sharp, witty and incisive.

Max McKeown, Author, #Now

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Additional information


Ebook, Hardcover

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