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De-Positioning
The Secret Brand Strategy for Creating Competitive Advantage
Categories:
Branding, Marketing and Communication
Learn the Strategy That Separates the Winners
For decades, brands have obsessed over being different. But customers today don’t care about ‘different.’ They care about who solves their problem – fast, clearly and better than anyone else.
This book reveals the six principles of de-positioning: a proven strategy used by the world’s most competitive brands to turn customer pain into power. If you’re ready to stop differentiating and start dominating, this is your new playbook.
AUTHOR
Todd Irwin
Todd Irwin is the Founder and Chief Strategy Officer of Fazer, a global brand strategy firm known for helping companies thrive in brutally competitive markets. After decades watching traditional positioning fail in the real world, he built a new model: De-Positioning. This methodology has helped Fortune 500s and disruptive startups turn customer pain into competitive advantage, and leave their rivals behind.
BOOK DETAILS
Price: £12.99
Paperback ISBN: 9781917391184
Ebook ISBN: 9781917391184
Format: 216 x 138mm
Number of pages: 184
Territories: World
Rights: English language