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THE SMART MARKETING BOOK
The definitive guide to effective marketing strategies
Categories:
Concise Advice Series, Marketing
This book is a concise guide to all aspects of modern marketing. It is designed fornew marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.
With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has becomethe indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.
AUTHOR
Dan White
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar and is the author of The Soft Skills Book, The Smart Marketing Book and The Smart Branding Book (all published by LID). He is based in the UK.
