Not playing the field, levelling it: What we can learn from Whitney Wolfe Herd, Bumble (& Tinder)
By Guest Contributor Katy Mousinho and Giles Lury Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene….
Inspiring interviews with Women in Marketing: Sally Bibb
By Guest Contributor Katy Mousinho and Giles Lury Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene….
How the Post-it came about
Inspiring Innovation includes tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria’s Secret and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything – from anger to embarrassment, from people watching to biomimicry (borrowing…
75 Marketing Tales to Help you Find the Next Big Thing
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. Unlock the key…