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LID Publishing

100 Million Hair Ties and a Vodka Tonic

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£12.99

“Why didn’t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million.

As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter – the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.

Author: Sophie Trelles-Tvede

 

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Description

Description

The amazing story of an 18-year-old entrepreneur who changed the haircare industry forever.

A first-hand account of a young entrepreneur’s ups and downs in starting up her business and succeeding with it spectacularly.

Honest, inspiring, and often humorous – this is an entrepreneur story for our times.

Virtually every girl/woman who uses haircare products will recognize the invisibobble hair ties.

The author already has a profile in the business/entrepreneur world, and is featured regularly in media and as a speaker.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-64-2

FORMAT: B-format

Bookbinding: Paperback

Number of pages: 256pp

Author

Sophie Trelles-Tvede calls herself a “Third Culture Kid”. She was born in Denmark, went to school in Zurich, studied in England and now works in Munich. After founding invisibobble in 2012, the idea of the spiral hair tie became a true success story. In 2016 Sophie was honoured by Forbes Magazine 30 under 30.

REVIEWS

This book tells a true entrepreneur’s story and candidly explores all the tough and fun sides of founding a company. Written with great humour, this story is a fantastic read about what matters most for young entrepreneurs: getting things done.

Marc Samwer, Co-founder, Rocket Internet, and first co-investor, Zalando

A first-hand, detailed experience any first-time entrepreneur wanting to make, distribute and sell physical products should read. To put it simply, this a great source of knowledge for beginners.

Urška Sršen, Founder, Bellabeat

Creating a successful consumer product is notoriously difficult. So how did 18-year-old Sophie Trelles-Tvede create invisibobble, a product so ubiquitous that even the women lounging on Love Island are sporting it? In 100 Million Hair Ties and a Vodka Tonic, she takes you behind the scenes of how she went from concept to prototype to worldwide sensation. With a hefty dose of humour, Sophie shares the unique insights she has gained through manufacturing faux pas, distributor negotiations and legal battles. Any aspiring entrepreneur should read this to get the inside scoop on what it takes to build an innovative company.

Alexandra Wilson, Editor, Forbes, ‘30 under 30’

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