Description
The amazing story of an 18-year-old entrepreneur who changed the haircare industry forever.
A first-hand account of a young entrepreneur’s ups and downs in starting up her business and succeeding with it spectacularly.
Honest, inspiring, and often humorous – this is an entrepreneur story for our times.
Virtually every girl/woman who uses haircare products will recognize the invisibobble hair ties.
The author already has a profile in the business/entrepreneur world, and is featured regularly in media and as a speaker.
Book Details
Publisher: LID Publishing
ISBN: 978-1-912555-64-2
FORMAT: B-format
Bookbinding: Paperback
Number of pages: 256pp
Author
Sophie Trelles-Tvede calls herself a “Third Culture Kid”. She was born in Denmark, went to school in Zurich, studied in England and now works in Munich. After founding invisibobble in 2012, the idea of the spiral hair tie became a true success story. In 2016 Sophie was honoured by Forbes Magazine 30 under 30.
REVIEWS
This book tells a true entrepreneur’s story and candidly explores all the tough and fun sides of founding a company. Written with great humour, this story is a fantastic read about what matters most for young entrepreneurs: getting things done.
Marc Samwer, Co-founder, Rocket Internet, and first co-investor, Zalando
A first-hand, detailed experience any first-time entrepreneur wanting to make, distribute and sell physical products should read. To put it simply, this a great source of knowledge for beginners.
Urška Sršen, Founder, Bellabeat
Creating a successful consumer product is notoriously difficult. So how did 18-year-old Sophie Trelles-Tvede create invisibobble, a product so ubiquitous that even the women lounging on Love Island are sporting it? In 100 Million Hair Ties and a Vodka Tonic, she takes you behind the scenes of how she went from concept to prototype to worldwide sensation. With a hefty dose of humour, Sophie shares the unique insights she has gained through manufacturing faux pas, distributor negotiations and legal battles. Any aspiring entrepreneur should read this to get the inside scoop on what it takes to build an innovative company.
Alexandra Wilson, Editor, Forbes, ‘30 under 30’
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