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The Soft Skills Book

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The key difference to becoming highly effective and valued

A practical and savvy guide to developing your soft skills – often the missing element to having a successful job and career

Covers a wide range of soft skills for the modern worker – each one is originally illustrated and explained

Equips readers with the confidence to tackle any new challenge that arises within their professional career

Part of the bestselling Concise Advice series of practical and engaging self-development books

Book Details

Publisher: LID Publishing

ISBN: 978-1-911-671-54-1

Bookbinding: Hardback

Format: 180 x 120 mm


DAN WHITE is a marketing and insights innovator. His frameworks and visualizations have influenced generations of marketers via the methodologies they have informed, including the world’s leading brand measurement, media evaluation and copy-testing systems. This unique blend of expertise ensures that every piece of advice offered in The Smart Marketing Book and The Soft Skills Book is based on robust evidence and a wealth of practical experience.

A ‘reference library’ of well explained ideas that can help anyone develop the skills that makes them, and their business, work better.

MARC BINKLEY, Vice President for Digital & Marketing Strategy at Anstice Communications

A really nice, succinct snapshot of soft skills put forward in an authentic tone of voice and with the right balance of ideas and practical advice.

AJ ROLLSY, Founder at HealthPoint Research

A comprehensive reference of essential tools. A great balance of clear visuals and practical advice.

ELVIN TURNER, Author of Be Less Zombie

I’d have benefitted hugely from this early on in my career and when I started managing people. It also acts a very handy refresher, along with some genuinely new ways of looking at things.

PAUL LEWIS, Head of Brand Strategy at Fellowship

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Additional information


Ebook, Hardcover

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