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The Storytelling Book

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Descripción

Descripción del producto

A unique and practical guide to communicating more persuasively through storytelling.
● Storytelling has become mainstream in business and marketing, and is deemed a powerful tool for communication and presentations.
● Part of LID’s “Concise Advice” series – engaging, practical and attractively designed and packaged.

● Large-scale PR campaign at launch; the author already has a good media profile and connections to several influential industry bodies.
● This book has the potential to become a cult business seller and follow the path set by The Impact Code, The Ideas Book and The Diagrams Book.

Book Details

  • Publisher: LID Publishing
  • ISBN:978-1-910649-08-4
  • FORMAT: 180 x 120mm
  • Bookbinding: Hardback
  • Number of pages: 128

AUTHOR

        
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Anthony Tasgal

Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities.

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