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LID CELEBRATES ITS 30TH AND DIALOGUE’S 10TH ANNIVERSARY WITH MORE THAN 80 AUTHORS AND PARTNERS
LID CELEBRATES ITS 30TH AND DIALOGUE’S 10TH ANNIVERSARY WITH MORE THAN 80 AUTHORS AND PARTNERS By Guest Contributor Teya Ucherdzhieva
Category News
How will the Metaverse change the future of work? with Jianing Yu and Ciara Sun
How will the Metaverse change the future of work? with Jianing Yu and Ciara Sun By Guest Contributors Jianing Yu and Ciara Sun Authors of The Rise of the Metaverse, Jianing Yu and Ciara Sun reveal what a typical day…
Why does sustainability need to be an inside job? with Kevin Duncan and Sarah Duncan
Why does sustainability need to be an inside job? with Kevin Duncan and Sarah Duncan By Guest Contributors Kevin Duncan and Sarah Duncan Authors of The Sustainable Business Book, Kevin Duncan and Sarah Duncan, tell us how sustainability becomes part of…
Five LID Titles Shortlisted for the Business Book Awards 2023
Five LID Titles Shortlisted for the Business Book Awards 2023 By Guest Contributor Teya Ucherdzhieva
How to Market a Brand Globally? with Dan White
How to Market a Brand Globally? with Dan White By Guest Contributor Dan White Author of The Smart Branding Book, Dan White, shares how you can effectively establish your brand in the global market.
How to Identify Your KPIs? with Dan White
How to Identify Your KPIs? with Dan White By Guest Contributor Dan White Author of The Smart Branding Book, Dan White, explains how you can pick the right Key Performance Indicators (KPIs) for your brand.
How to Choose the Right Name for Your Brand? with Dan White
By Guest Contributor Dan White Author of The Smart Branding Book, Dan White, shares how to choose the best possible name for your brand.
Beyond Omnichannel: The Phygital Imperative by Dimas Gimeno & Luis Lara
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, explore why many retailers failed to integrate a successful omnichannel, and how the new phygital concept can help correct the errors from the…
From Value to Value Plus by Dimas Gimeno & Luis Lara
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, explore why retailers should focus on both rational and emotional connections with their customers in order to be successful in today’s market.
Do Digital Native Vertical Brands (DNVB) have a future? by Dimas Gimeno & Luis Lara
By Guest Contributors Dimas Gimeno & Luis Lara Authors of Retail Reset, Dimas Gimeno and Luis Lara, share whether DNVBs can survive if they keep doing business in the digital world only.