Contact Us - LID Publishing

|

LATEST LID NEWS

54007012872_a08e0cbc8f_o

The Sky Is No Limit Wins Best Business Biography Book Award 2024

SuperchargingTheCustomerExperience_LID

The Five Elements of an Effective Customer Experience Strategy with Alan Williams & Dave Stubebrfield

SuperchargingTheCustomerExperience_LID

Why You Shouldn’t Treat Customer Experience In Isolation with Alan Williams & Dave Stubebrfield

LeadershipTransition_LID

Why Chaos Isn’t Always Bad with Michael Stanford

LeadershipTransition_LID

How Our Minds Work When We Are at Our Limits with Michael Stanford

LeadershipTransition_LID

The Four Stages of Personal Transformation with Michael Stanford

TheEntrepreneursBook_LID

Why Do You Need to Steal As An Entrepreneur? with Neil Francis

TheEntrepreneursBook_LID

Why Do Entrepreneurs Need to Ne Compassionate and Kind? with Neil Francis

LeadershipLandmarks_LID

Why Do We Need New Leadership? with Marc Beretta

Paul Lambert pic 1-1

LID ANNOUNCES THE SIGNING OF AN IMPORTANT BOOK FOR BUSINESS ORGANIZATIONS AND LEADERS

TheDiagramsBook_LID

FOREWORD TO 10TH ANNIVERSARY EDITION OF THE DIAGRAMS BOOK

LID website

How to Get More From Your Meeting with Parliamentary Procedure and Robert’s Rules of Order

BridgingTheGap_LID

How to Communicate Effectively With Chinese with Catherine Xiang

BBA Shortlist-2

Six LID Books Shortlisted for Business Book Awards 2024

EgoFlip_LID

Abandon Rules to Grow with James Woodcock

BridgingTheGap_LID

Chinese Communication Style with Catherine Xiang

BridgingTheGap_LID

How to Overcome Common Mistakes Westerners Make When Communicating With Chinese Businesses with Catherine Xiang

LID wellbeing

How did the LID team spend their Wellbeing Day?

TheMagicalDecade_LID

The Lessons Learned from the Magical Decade with David Chudwin

EgoFlip_LID

Reward Performance with FAST Feedback with James Woodcock

LID X Bridge India

Bridge India and LID Publishing announce the creation of a new book publishing imprint

TheMagicalDecade_LID

David Chudwin’s Three Most Memorable Events from 1965-75

TheMagicalDecade_LID

The Magical Decade of David Chudwin

EgoFlip_LID

Become a FRAgile Organization with James Woodcock

TheMovingOfMountains_LID

Agastya Impact Stories – Pavan

EgoFlip_LID

The Paradox of Leadership with James Woodcock

TheDareToBeDifferentBook_LID

Dare to Be Different in a Time of AI with Magnus Lindkvist

TheMovingOfMountains_LID

Agastya Impact Stories – Sandhya

TheTransitionOfOrganizations_LID

Solving the Crisis of Sovereignty with Lukas Michel & Herb Nold

TheMovingOfMountains_LID

The Story of Agastya International Foundation with Adhirath Sethi

TheTransitionOfOrganizations_LID

Solving the Crisis of Red Tape with Lukas Michel & Herb Nold

TheTransitionOfOrganizations_LID

Solving the Crisis of Control with Lukas Michel & Herb Nold

LID to Publish New Groundbreaking Business Book: Focus on Less to Achieve More by Johan Grönstedt

Copy of Ethicalnomics

Women Redefining Success in Business

TheTransitionOfOrganizations_LID

Solving the Crisis of Autonomy with Lukas Michel & Herb Nold

TheTransitionOfOrganizations_LID

Solving the Crisis of Leadership with Lukas Michel & Herb Nold

DareToDream_LID

My Top Five Tips for Realizing Audacious Dreams with Lowell Sheppard

DareToDream_LID

How to Identify What your Real Dreams are? with Lowell Sheppard

TheTransitionOfOrganizations_LID

Three Steps for Successful Transition of Organizations with Lukas Michel & Herb Nold

DareToDream_LID

So you want to become a Digital Nomad? with Lowell Sheppard

TheTransitionOfOrganizations_LID

Growth Through The Five Life Cycle Stages Of An Organization with Lukas Michel & Herb Nold

TheTransitionOfOrganizations_LID

Four Strategies to Beat the Growth Pains of Organizations with Lukas Michel & Herb Nold

TheFifthPhase_LID

Beware the AI Luddites

CollectiveIntelligence_LID_3

How to Build a Business That Can Turn on a Dime with Jennifer Sundberg & Pippa Begg

TheFifthPhase_LID

Moving from ‘Data Up’ to ‘Value Down’ with Mark Powell

ThePowerOfTheDao_LID

How Daoism Can Inform Effective Leadership with Max Landsberg

MindfulCommand_LID

What’s the Difference between Good and Great Leadership? with Sally-Anne Airey

Ethicalnomics

From ESG to Ethicalnomics

ThePowerOfTheDao_LID

Why Do We Only Experience Flow Occasionally and Can We Change That with Max Landsberg

MindfulCommand_LID

What does Skilful Leadership Look and Feel Like? with Sally-Anne Airey

TheEmotionalIntelligenceBook_LID

How To Build Meaningful Relationships with Nicole Soames

MindfulCommand_LID

From Royal Navy Commander to Mindful Command: Introducing Sally-Anne Airey

TheEmotionalIntelligenceBook_LID

Debunking The Myths About Emotional Intelligence with Nicole Soames

TheFifthPhase_LID

Data Analytics, AI and the Fifth Phase of Business Transformation with Mark Powell

TheSkyIsNoLimit_LID

The Seven Wimmer Values with Per Wimmer

Monicа МcCoy

LID ANNOUNCES PUBLICATION OF AN IMPORTANT NEW BOOK TO HELP WOMEN SHIFT THE ODDS AT WORK

TheSkyIsNoLimit_LID

Why I Became an Entrepreneur with Per Wimmer

The4CornerstonesOfFinancialWellbeing_LID

Your Wealth Saturation Point with Chris Budd

Networking

The Art of Networking

The4CornerstonesOfFinancialWellbeing_LID

How To Stop Spending Your Way To Happiness with Chris Budd

TheSkyIsNoLimit_LID

Why I Am Going to Space with Per Wimmer

TheConnectionQuotient_NewEd_LID

What are the attributes of powerful leaders? with Marco Buschman

TheConnectionQuotient_NewEd_LID

Eight Tips to Create Powerful Interactions with Marco Buschman

MadisonAvenueMakeover_LID

The Problems and Challenges of the Ad Agency CEO

TheConnectionQuotient_NewEd_LID

What are the essential elements to be able to connect with yourself? with Marco Buschman

MadisonAvenueMakeover_LID

Do You Want to Join the Madison Avenue Makeover Club?

TheInsightBook_LID

Why Insight Matters and How To Find It? with Anthony Tasgal

52903780136_670626190f_o

Leader As Healer Wins Business Book of the Year Award 2023

TheResetBook_LID

,

The Groundhog Way? with Magnus Lindkvist

Mental Helath-2

,

Mental Health Awareness Week – How Does the LID team Spend their Wellbeing Days?

TheRiseOfTheMetaverse_LID

,

What Digital IDs will we use in the Metaverse? with Jianing Yu and Ciara Sun

TheSustainableBusinessBook_LID

,

Marketing with a conscience with Kevin Duncan and Sarah Duncan

TheRiseOfTheMetaverse_LID

,

How does NFT Become a Value Carrier for Digital Culture and Art in the Metaverse? with Jianing Yu and Ciara Sun

TheSustainableBusinessBook_LID

,

What’s the crossover between purpose and profit in sustainability? with Kevin Duncan and Sarah Duncan

IMG_5501-2

LID CELEBRATES ITS 30TH AND DIALOGUE’S 10TH ANNIVERSARY WITH MORE THAN 80 AUTHORS AND PARTNERS

TheRiseOfTheMetaverse_LID

,

How will the Metaverse change the future of work? with Jianing Yu and Ciara Sun

TheSustainableBusinessBook_LID

,

Why does sustainability need to be an inside job? with Kevin Duncan and Sarah Duncan

BBA 2023

Five LID Titles Shortlisted for the Business Book Awards 2023

TheSmartBrandingBook_LID

,

How to Market a Brand Globally? with Dan White

TheSmartBrandingBook_LID

,

How to Identify Your KPIs? with Dan White

TheSmartBrandingBook_LID

,

How to Choose the Right Name for Your Brand? with Dan White

RetailReset_LID

,

Beyond Omnichannel: The Phygital Imperative by Dimas Gimeno & Luis Lara

RetailReset_LID

,

From Value to Value Plus by Dimas Gimeno & Luis Lara

RetailReset_LID

,

Do Digital Native Vertical Brands (DNVB) have a future? by Dimas Gimeno & Luis Lara

February newsletter-3

,

How to nail a job interview?

RetailReset_LID

,

Are physical stores dying? by Dimas Gimeno & Luis Lara

cover-1024x576

,

How to Give a Speech at a Leaving Do for Your Manager

Marce-4-1024x576

,

Decision method to avoid management mistakes by Marce Fernández

JAOCB-3-1024x576

,

Short-Termism and the Nature of Time by Jacob Dahl

Jacob-2-1024x576

,

How do we improve our relationship with time? by Jacob Dahl

Jacob-1-2-1024x576

,

Does time exist? by Jacob Dahl

Marce-3-1536x864

,

What’s the impact of cognitive biases on managers? by Marce Fernández

Marce-2-1536x864

,

What are the reasons behind the main management mistakes? by Marce Fernández

Marce-2-1536x864-1

,

Managers are too Often Wrong by Marce Fernández

shutterstock_78475450_CMYK-scaled-e1666014569768-1024x719

LID PRESENTS ITS 2023 SPRING CATALOGUE

Lukas 3rd

,

What Are the Six Principles That Make Management a Competitive Advantage? by Lukas Michel

Lukas 2nd

,

Why Management Should Be Your Competitive Advantage by Lukas Michel

Lukas 1st

,

The Challenges of the Digital Era for Managers by Lukas Michel

Paul 3rd-2

,

48 Life Pro Tips to be Emergency Free! by Paul Weinberg

Paul 1st-5

,

While You Are Sleeping: What’s Happening in the ER between 2:30 and 5:30 am by Paul Weinberg

Myles & Ian 1st

,

Discovering Your Genius for Leadership by Myles Downey & Ian Harrison

Paul 1st

,

My Favourite Story From the ER by Paul Weinberg

article

,

How to lighten your presentation with some humour and reinforce your message

Copy of Maria 2nd

,

The Psychology of Team – Need to Belong by Dr Maria Katsarou-Makin

Myles & Ian 1st

,

The Enabling Leader Model – what is it and why you should be implementing it by Myles Downey & Ian Harrison

Maria 1st-2

,

What Happens When We Meet Online by Dr Maria Katsarou-Makin

Panos 2nd

,

Going From Rags To Riches by Panos Papadopoulos

COV19_W_LEADERS-1

Leaders In Lockdown Wins Top Book Award

megaphone-g67bec95c6_1920

,

How to improve your public speaking through breathing

AR7I3916

PANOS: My Life, My Odyssey – a huge success in Sweden

Panos 1st-2

Lessons From My Success by Panos Papadopoulos

alisa 3rd article

Why I Wrote Great Networking by Alisa Grafton

Copy of Copy of Nicholas Janni

Living a Life of Purpose by Nicholas Janni

Copy of Alisa Grafton article 1

How to De-Construct the Unhelpful Beliefs about Networking by Alisa Grafton

Alisa Grafton article 1 (1)

Building Connections by Alisa Grafton

Untitled design-11

How to develop your leadership skills and achieve your aspirations

1650940842805

We, Me, Them & It: The Return

Copy of Nicholas Janni

Two Definitions Of Presence by Nicholas Janni

Untitled design-9

Take Your Career To The Next Level By Providing Exceptional Service

Nicholas Janni

Introduction to Leader As Healer by Nicholas Janni

Untitled design-7

How can you do your best at work during times of change?

How to achieve high-quality rest by Alain Liebaert

Favorite Book Of The Year Youtube Thumbnail-2

Read 22 Books in 2022 Book Reviews – Mastering Decline

Copy of BBA-2

Following Your Heart Can Transform Your Business

How to build the right team for your business in a declining market by Alain Liebaert

Top six points every company in a declining market should focus on to survive and thrive by Alain Liebaert

Copy of Copy of The book that changed the way we write.-4

The five ages of brand by John Simmons

BBA

Three of LID’s Books Shortlisted for The Business Book Awards 2022

Copy of Copy of The book that changed the way we write.-3

How to find your voice by John Simmons

Copy of Copy of Reimagining Financial Inclusion - it's just like biking!-2

Celebrating Female Voices in Business and Books

Copy of The book that changed the way we write.-2

The trouble with words by John Simmons

Copy of Reimagining Financial Inclusion - it's just like biking!-3

How big business can drive financial inclusion by Erlijn Sie

megaphone-gfe1b5d6b8_1920

How to improve your vocal variety and engage your audience

Copy of Reimagining Financial Inclusion - it's just like biking!-2

A treat on our joint journey: micro-pension schemes for non-salaried workers

Copy of Copy of Copy of The book that changed the way we write.-2

Ways of working in a post-pandemic world by Simone Fenton-Jarvis

Copy of Copy of Copy of The book that changed the way we write.

How to transform the way we manage by Lukas Michel

Copy of Copy of The book that changed the way we write.-2

How to co-create a space where people thrive by Simone Fenton-Jarvis

Copy of Copy of The book that changed the way we write.

How to run a successful business by Lukas Michel

Copy of The book that changed the way we write.

What does it mean to be human? by Simone Fenton-Jarvis

Reimagining Financial Inclusion - it's just like biking!-2

FINANCIAL INCLUSION IS A LONG-DISTANCE, GROUP JOURNEY BY ERLIJN SIE

The book that changed the way we write.

The book that changed the way we write by John Simmons

pexels-pavel-danilyuk-8424580

HOW TO SUPPORT THOSE EXPERIENCING MENOPAUSE SYMPTOMS IN THE WORKPLACE

How to master the art of self-transformation (4)

The importance of belonging by Steven D’Souza and Khuyen Bui

ecommerce-gd81494977_1920

COSTS OF MARKETING FOR FOOD & BEVERAGE BRANDS

How to master the art of self-transformation (3)

Reinventing through creative destruction by Steven D’Souza and Khuyen Bui

What can we expect from this workbook for leaders (4)

How to check your energy levels by Lukas Michel

Reimagining Financial Inclusion - it's just like biking!

Reimagining Financial Inclusion – it’s just like biking by Erlijn Sie

How to master the art of self-transformation (2)

Understanding the identity shift that comes with leadership by Steven D’Souza and Khuyen Bui

What can we expect from this workbook for leaders (3)

How to examine workplace trust amongst your team by Lukas Michel

How to master the art of self-transformation (1)

Beware of The Ego Trap: How to harness a healthy ego and sense of self by Steven D’Souza and Khuyen Bui

How to begin reimagining financial inclusion

How to begin reimagining financial inclusion by Erlijn Sie

How to master the art of self-transformation

How to master the art of self-transformation – A foreword by Chip Conley

What can we expect from this workbook for leaders (2)

How to be an agile leader and create awareness by Lukas Michel

Female entrepreneurship and innovation (1)

Celebrating female entrepreneurship and innovation – Ilse Jacobsen

Working with different personalities (5)

How to run effective team meetings by Dan White

Female entrepreneurship and innovation (1)

Celebrating female entrepreneurship and innovation – Sangeeta Waldron

IML_9481

Rethinking Tomorrow: A Data-Driven Company with Richard Benjamins

What can we expect from this workbook for leaders (1)

Agile by Choice: Hear what others think of the book

Female entrepreneurship and innovation (1)

Celebrating female entrepreneurship and innovation – Sophie Trelles-Tvede

Working with different personalities (6)

How to build a great team by Dan White

YOUR CONTENT GUIDE THIS BANK HOLIDAY WEEKEND (42)

NEW BOOK BY “FATHER OF MODERN MARKETING” ACQUIRED BY LID PUBLISHING

Female entrepreneurship and innovation (1)

Celebrating female entrepreneurship and innovation – Stine Jersie Olsen

Working with different personalities (4)

How to delegate effectively by Dan White

The Intergenerational World Why bridging the divide between old and young is key to a sustainable future (1)

How Real Data can create Real Solutions by Kengo Sakurada

What can we expect from this workbook for leaders

Agile by Choice: What can we expect from this workbook for leaders? by Lukas Michel

The social and ethical challenges of AI and big data by Richard Benjamins

Female entrepreneurship and innovation (1)

Celebrating female entrepreneurship and innovation – Christina Schiøtt Liaos

Working with different personalities (3)

How to choose the best managerial approach for you and your team by Dan White

Data and AI: Winning over the sceptics by Richard Benjamins

Female entrepreneurship and innovation (1)

Celebrating female entrepreneurship and innovation

shutterstock_691878580

Why you will regret not speaking up in your career

Working with different personalities (2)

How to handle workplace conflict by Dan White

Understanding data collection strategy by Richard Benjamins

shutterstock_1317157067

Boosting employee mental health and wellbeing after lockdown

Why do organizations want to become data-driven, and AI powered (2)

How to measure economic impact of data and AI by Richard Benjamins

Working with different personalities (1)

How to be an expert at time management by Dan White

The Intergenerational World Why bridging the divide between old and young is key to a sustainable future

The Intergenerational World: Why bridging the divide between old and young is key to a sustainable future

Add a heading (5)

How the human species has evolved and what the next human species will be by Don Simborg

Working with different personalities

Working with different personalities by Dan White

Why do organizations want to become data-driven, and AI powered (1)

Is AI included in the data organization or is it separate? by Richard Benjamins

Add a heading (4)

Understanding ‘Hacking Humans’ and Human Replacement by Don Simborg

shutterstock_1714186504

How to make an impact and be influential in meetings at work

Why do organizations want to become data-driven, and AI powered

Why do organizations want to become data-driven,and AI powered? by Richard Benjamins

Add a heading (3)

What is Germline Genetic Engineering and why we need to pay attention to it? by Don Simborg

YOUR CONTENT GUIDE THIS BANK HOLIDAY WEEKEND (26)

LID BUSINESS MEDIA BOOKS GO GLOBAL

What does it mean to be a Whole Marketer (8)

How to become a successful and fulfilled modern marketer by Abigail Dixon

YOUR CONTENT GUIDE THIS BANK HOLIDAY WEEKEND (25)

NEW BOOK ABOUT MODERN NETWORKING ACQUIRED BY LID BUSINESS MEDIA LTD

Add a heading (2)

What is Artificial General Intelligence (AGI)? by Don Simborg

Add a heading (1)

What will Homo Nouveau look like? by Don Simborg

What does it mean to be a Whole Marketer (7)

The importance of personal understanding as a marketer by Abigail Dixon

What does it mean to be a Whole Marketer (6)

How to understand your audience on an emotional level by Abigail Dixon

If profits start to plateau what should business owners do?

shutterstock_1470642089

How to inspire your colleagues when giving feedback

What does it mean to be a Whole Marketer (1)

5 key technical skills needed to be a Whole Marketer by Abigail Dixon

shutterstock_1317157067

NEW RESEARCH SUGGESTS OVER 13 MILLION BRITS WERE INADEQUATELY MANAGED WHILE WORKING REMOTELY*

Why is May 17th important in the LGBT+ community (1)

Pride Month: The history and helpful resources to read and listen to

YOUR CONTENT GUIDE THIS BANK HOLIDAY WEEKEND (15)

LID AUTHOR WINS BEST FOREIGN BOOK IN 2021 “PwC BUSINESS BOOK OF THE YEAR IN RUSSIA” AWARD

What does it mean to be a Whole Marketer

What does it mean to be a Whole Marketer? by Abigail Dixon

CREATIVITY Destroy to create

CREATIVITY: Destroy to create by Kevin Duncan

100m winner

100 MILLION HAIR TIES AND A VODKA TONIC WINS BUSINESS BOOK AWARD

Being a woman in marketing and business, you have to be enormously resilient and energetic. (4)

Not playing the field, levelling it: What we can learn from Whitney Wolfe Herd, Bumble (& Tinder)

Untitled design (16)

BUSINESS BOOK AWARD FINAL: LID PUBLISHING BOOKS TO LOOK OUT FOR

A PRACTICAL, NON-PREACHY GUIDE TO BUSINESS SUSTAINABILITY (2)

CSR has moved on: What you need to know about the new business ethics by Sarah Duncan

Being a woman in marketing and business, you have to be enormously resilient and energetic. (3)

Inspiring interviews with Women in Marketing: Sally Bibb

Why is May 17th important in the LGBT+ community

Why is May 17th so important in the LGBT+ community?

What is pinkwashing

LGBT+ Glossary terms to be aware of from GaYme Changer by Jens Schadendorf

MENTAL HEALTH (1)

Mental Health Awareness Week: LID’s Wellbeing Day initiative

ALL CONCISE ADVISE EBOOKS

Mental Health Awareness Week: Concise Advice Titles To Read

MENTAL HEALTH

Mental Health Awareness Week: Podcasts

SAMUEL WILLIAMS and ALAN WILLIAMS co-authors of The Values Economy (4)

Why your brand identity shouldn’t just be down to the marketing department by Alan Williams and Sam Williams

LID_CL

How to understand and inspire the people around you by Paula Leach

shutterstock_1018480075

UK Business Confidence grows 9.7%

Making your online communications inclusive by Kellie McCord

SAMUEL WILLIAMS and ALAN WILLIAMS co-authors of The Values Economy (3)

How to align your organisation to make your strategies a reality by Alan Williams and Sam Williams

Why do leaders need to get out of the way? by Paula Leach

How to reverse Zoom fatigue and connect meaningfully online by Jean Gamester

LID_TU

Why values driven organizations improve your bottom line by Alan Williams and Sam Williams

How to build talent for the future by Paula Leach

When CSR goes wrong by Sangeeta Waldron

Why storytelling is important in public speaking by Sabirul Islam

A Day of Reflection: A year on with COVID19

Untitled design (16)

LID PUBLISHING TITLES ON THE BUSINESS BOOK AWARD SHORTLIST

CSR: What your Workforce and Consumers are Expecting of You! by Sangeeta Waldron

Green and Black Griddy Big Type Environment Civil Society SDG Twitter Post (2)

HOW TO SLEEP BETTER: TOP 10 TIPS FOR ‘BOOK-ENDING’ YOUR NIGHT

Green and Black Griddy Big Type Environment Civil Society SDG Twitter Post

Sharing Knowledge to help you improve your sleep

Beyond awareness: unconscious bias and Frank Sinatra’s song by Jens Schadendorf

SAMUEL WILLIAMS and ALAN WILLIAMS co-authors of The Values Economy (1)

What is The Values Economy? By Alan Williams and Sam Williams

How to create clarity and direction as a leader by Paula Leach

Business Benefits of CSR and How to Build it into your Strategy by Sangeeta Waldron

What is pinkwashing_ (5)

Working culture: How openness, respect and fairness create merit orientation by Jens Schadendorf

What is a speaker’s mindset and how to unlock it by Sabirul Islam

Why men are better at self promotion than women by Katy Mousinho

What’s the difference between Corporate Social Responsibility (CSR) and Public Relations (PR)?

International Women’s Day 2021: LID Publishing’s #ChooseToChallenge

Are you aware of your unconscious bias by Katy Mousinho

Being a woman in marketing and business, you have to be enormously resilient and energetic. (1)

What type of Wonder Woman are you? by Katy Mousinho

What is pinkwashing_ (4)

The rise of LGBT+ equality in the global economy and the GaYme Changers working towards the next level by Jens Schadendorf

LID Publishing in the running at the Business Book Awards 2021

What are Vantage Points and how do we cultivate them by Paula Leach

What is Corporate Social Responsibility (CSR) and why is it important?

Why a new paradigm for internal comms is needed to keep your team engaged by Rob Edmonds

How to master public speaking as an introvert by Sabirul Islam

Are these three issues undermining your ability to achieve? with Seema Menon

How to start a career in public speaking by Sabirul Islam

Self-doubt and public speaking: What is it and how to address it by Sabirul Islam

How to become a social entrepreneur by Mel Young and Alexandra Matthews

What is a social entrepreneur by Mel Young and Alexandra Matthews

The positivity of Social Entrepreneurs with Mel Young and Alexandra Matthews

How to review your presentation performance by Nicole Soames

Blue Monday: What to listen to if you’re feeling down

Leadership principles for the new world of work

Blue Monday: What to read if you’re feeling down

6.8 million UK adults are underperforming at work because the UK lockdowns have completely knocked their confidence

Out of time: the opportunities of non-linear change by Neil Usher

Leaders in Lockdown: How and why resilience is key for the new year by Atholl Duncan

LID PUBLISHING JANUARY SALE

How and why does change fail by Neil Usher

How to deliver your presentation with confidence by Nicole Soames